Introduction
Did you know that over 8 million deaths across the globe are caused by tobacco smoking annually? In the UAE, despite aggressive anti-smoking campaigns, a significant portion of the population continues to be dependent on cigarette smoking for their supply of nicotine. But as new heated tobacco alternatives like IQOS rise to prominence in Dubai and Abu Dhabi, smokers want to know: How much safer is IQOS than traditional cigarettes, really? IQOS is one of a new generation of “heat-not-burn” devices. Instead of burning tobacco as a cigarette does, I.Q.O.S. heats it to a lower temperature, generating a nicotine-infused aerosol — not smoke. This differential can make a big difference in exposure to some of these nasty chemicals.
Here in this article, we’ll dissect the primary differences between IQOS and traditional cigarettes — including how they work, the health risks and how they are regulated in the UAE. And although some studies indicate that heated tobacco products might decrease someone’s exposure to dangerous chemicals, there’s no “safe” way to consume tobacco. If you’re a resident of the UAE and are thinking of switching, here’s how to make a well-informed decision.
What Are Traditional Cigarettes?
How Traditional Cigarettes Work
In the case of a conventional cigarette, the fire hits a mixture of processed tobacco and paper that ignites. When you light a cigarette, the tobacco burns at a very high temperature — typically between 600°C and 900°C — which causes the tobacco to combust and in turn releases nicotine, the addictive chemical that keeps smokers hooked, and thousands of other chemicals.
In the UAE, for example, where smoking shisha and cigarettes is prevalent among adults, the burning process is the largest factor leading to the negative health impact of conventional cigarettes.
What Happens When You Smoke
Tobacco, when it burns, releases a toxic cocktail of chemicals:
- Tar: A sticky substance that can coat the lungs and the airways.
- Carbon monoxide: A deadly gas that disrupts the body’s supply of oxygen.
- Formaldehyde, arsenic, benzene and heavy metals: The active agents in many of these are classified carcinogens.
- Some 7,000 chemicals: At least 70 are known to cause cancer.
The toxins have no safe exposure limit, according to the World Health Organization. In the United Arab Emirate (UAE), the Ministry of Health and Prevention (MOHAP) campaigns heavily against tobacco consumption owing to its well-established hazards.
Health Dangers: What UAE Smokers Are Up Against
Some of the different health effects of long-term smoking include:
- Lung cancer: Smoking is the main cause worldwide.
- Heart disease and stroke: From narrowed blood vessels.
- Persistent lung disease: This includes emphysema and chronic bronchitis.
- Low reproductive yield and delayed wound healing.
Even light or social smoking poses serious health risks. To that end, numerous clinics in the UAE have launched programmes designed to help people stop smoking.
What Is IQOS?
Meaning: A Modern Heated Tobacco Product
IQOS stands for “I Quit Ordinary Smoking,” and is a heat-not-burn device from Philip Morris International. Unlike e-cigarettes that vaporise nicotine liquids, IQOS uses tobacco sticks as they are, branded as HEETS in the UAE.
This technology was launched to provide adult smokers with less harmful alternatives to combustible tobacco, which burns and produces smoke in the form of tar and ash.
How It Works
Here’s what sets IQOS apart:
- The user places a Terea stick in the IQOS holder.
- The tobacco is heated to about 350 °C by a heating blade or induction, in contrast to burning.
- This heats the tobacco and produces an aerosol containing nicotine, rather than smoke that the user inhales.
- Because the tobacco does not burn, there is no ash — and a lot of the nasty byproducts of combustion are greatly reduced.
The Technology: Heat Blade vs Burning
The blade within the holder that IQOS devices contain is generally about as thick as a pencil tip, comprised of a narrow piece of ceramic:
- The warm air heats the tobacco inside evenly.
- It’s meant to be combustion free.
- This produces a less harsh tobacco taste and is not as noticeable as vapor from a lit cigarette.
IQOS devices and HEETS sticks are sold in licensed stores in the UAE and through authorised resellers regulated by Emirates Authority for Standardization and Metrology (ESMA) standards.
What Is IQOS & How Does It Work? A Beginner’s Guide for Smokers in UAE
Key Differences: Combustion vs. Heating
Process of Combustion: Why It’s So Bad
There’s combustion with traditional cigarettes. When tobacco burns:
- Cilia are small hairs that help clean out airways; when tar is inhaled, it builds up in the lungs, damaging cilia.
- CO binds to rbc and decreases oxygen delivery.
- Burning creates tens of thousands of new chemicals — thousands of which can be cancer causing.
The problem is the major one of smoking related diseases cases in the world.
Heating Process: How IQOS Differs
With IQOS, the goal is to eradicate combustion completely. By heating tobacco:
- Tar is substantially reduced or eliminated from the gases.
- The aerosol has much lower amounts of many toxins.
- It´s very similar to actual smoking, can meet the needs of smokers smoking addiction without chemical substances.
Agreements between independent testing conducted by PMI and by third-party labs generally show that IQOS’s emissions have far fewer dangerous compositions.
Toxins Comparison: What the Studies Show
Substance | Traditional Cigarettes | IQOS |
Tar | Present in large amounts | Not produced |
Carbon Monoxide | High levels | Significantly lower |
Known Carcinogens | Around 70 | Reduced, but not eliminated |
Nicotine | Present | Present (similar levels) |
Key point: Less exposure ≠ no exposure. Smokers in the UAE need to know that lower toxin levels do not necessarily mean no risk.
Health Impact Comparison
Exposure to Harmful Chemicals
There is increasingly more evidence showing that IQOS users are being exposed to 90–95% lower levels of some toxicants. For example:
- PMI’s own research showed much lower levels of harmful chemicals in IQOS aerosol.
- Some independent analyses support this but note that exposure is not zero.
- The products have not been evaluated by the Food and Drug Administration, but Public Health England, a British government agency, said that “heated tobacco products are likely to be less harmful than smoking, but more harmful than e-cigarettes.”
Secondhand Exposure
Less odours and second-hand emissions are commonly reported as an advantage among UAE IQOS users. Research indicates that:
- IQOS releases substantially less carbon monoxide and other harmful particles into the air.
- Others nearby, however, may still be exposed to nicotine and other chemicals.
- This is a concern for families in the UAE with children living in close quarters.
Health Risks So Far
There isn’t yet enough long-term data to understand the full effect. Early findings suggest:
- IQOS may have risks of some diseases compared to smoking.
- There may still be risks of cardiovascular and respiratory issues.
- Nicotine addiction remains unchanged.
There have been independent studies that show IQOS is not harmless, according to the World Health Organization. This view is also reflected by the UAE Ministry of Health.
Regulations and Scientific Consensus
What Do Health Authorities Say?
Globally:
- WHO: Does not support use of any heated tobacco product as safe.
- US FDA: Marketed as modified risk tobacco product (MRTP) with exposure modification claims, but, like all tobacco products, risks are likely to be far greater than with smoking.
- EU Health Agencies: Exercise caution until more long-term data is accessible.
In the UAE:
- IQOS and HEETS are legal according to Federal Law No. 15 of 2009 on Tobacco Control and ESMA Standards.
- Advertising and sales must be in accordance with local health regulations.
Market Authorisation: What MRTP Means
It was the first such status for a heated tobacco product in the US. This means:
- It can be advertised as producing less harmful chemicals than cigarettes.
- It is not approved as a safer or a quit smoking alternative.
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User Experience: Is Switching Realistic?
Addiction and Nicotine
Nicotine remains one constant with IQOS. With a comparable dose of nicotine as cigarettes HEETS sticks still provide dependency. You are still at risk of withdrawal symptoms from nicotine if you quit using IQOS Device.
Taste and Ritual
Without a doubt, IQOS: For a lot of cigarette smokers who live in Dubai and Abu Dhabi:
- Feels more like smoking than vaping does.
- Retains a real tobacco taste.
- Offers a similar hand-to-mouth ritual.
These similarities can make it easier for some smokers to switch completely — but can also mean they continue using nicotine for longer.
Cost Comparison in the UAE
Product | Estimated Monthly Cost |
Traditional Cigarettes (1 pack/day) | AED 750–1,200 |
IQOS HEETS (1 pack/day) | AED 600–900 |
IQOS Device | One-time: AED 350–500 |
Switching to IQOS means they’d likely save a little bit a month on vapor products, although the biggest savings is still to quit in the first place.
The IQOS vs Conventional Cigarettes: Fast Comparison
Here’s a concise picture of how IQOS compares to conventional cigarettes:
Aspect | Traditional Cigarettes | IQOS |
Combustion | Yes | No |
Tar Production | High | None |
Nicotine | Yes | Yes |
Secondhand Exposure | High | Lower |
Smell | Strong, lingers on clothes | Minimal, less noticeable |
Ash & Residue | Produces ash | No ash, only used HEETS |
Long-Term Risk Data | Well-established | Still limited |
UAE Legality | Legal but heavily taxed | Legal, regulated by ESMA |
The Bottom Line: Which Is the Safer Way to Go?
Balanced Summary
From what we know right now, IQOS is almost certainly less dangerous than smoking traditional cigarettes for adult smokers, because IQOS significantly reduces the amount of exposure to harmful chemicals generated by the process of burning tobacco. This gives IQOS a lower risk claim for smokers who wouldn’t be able to quit regular cigarettes.
Not Risk-Free
Still, it’s important to remember:
- IQOS still contains nicotine, which is addictive.
- Contact with poison while minimal is not altogether absent.
- Health effects over the long term are still being studied.
Practical Outlook for UAE Smokers
For smokers in the UAE, the whole-hearted shift to IQOS might be a smarter choice than persisting for old time’s sake with regular smokes. It’s a sensible way to reduce exposure to harmful chemicals — and still get the taste and ritual of real tobacco.
How to Switch: IQOS Tips for the New Users
It may be an adjustment for some smokers in the UAE to go from smoking traditional cigarettes to using IQOS, but many say it gets easier with practice. A few simple pointers to get you accustomed:
- Choose the Right HEETS Flavour: Experiment with a range of HEETS flavours and find one that has a taste that feels closest to your usual cigarette – i.e. classic tobacco blends for a familiar hit, or menthol if you prefer a cooler finish.
- Master the Move: Puff softly and slowly — not too hard a draw, as you would with a cigarette. The drag is much lighter and it performs best with the aerosol with a slow draw.
- Please Keep Your Holder Clean: There will be building residue in the holder. Frequent cleaning keeps the flavour and performance strong – most UAE users suggest you should clean it for every 5–10 sticks.
- Let It Sit a Moment: A number of new users have commented that it took a few days for their taste buds to transition from smoke to heated tobacco. Stick with it, even if the first few sessions seem more muted than what you’re used to.
- Buy official HEETS and Devices: Buy only from licensed UAE resellers to maintain the quality and in accordance with local requirements.
IQOS ILUMA i vs ILUMA Kit: Which One Fits Your Lifestyle Best?
Best IQOS Devices You Can Try in the UAE
If you’re considering making the switch to heat not burn, the model of the IQOS system you choose can have a big impact on how satisfied you are when you do make that switch. Here are the most common ones among UAE users:
- IQOS ILUMA: The new one with induction heating — no blade, easier to clean, plus consistently flavoured. It feels more high-quality and it feels more reliable for lots of the Dubai users.
- IQOS 3 DUO: This one is for those perfectly imperfect people who like to burn through two HEETS sticks without charging in between — ideal for busier individuals who just can’t wait!
- IQOS Originals Duo: A nice middle ground of price and performance, which is why many people in Abu Dhabi and Sharjah first making a switch to alternative smoking choose IQOS Originals Duo.
- IQOS VEEV (if you like the idea of vaping): Not a heat-not-burn, the VEEV range is PMI’s pod system for people who like a liquid-based vape but still want the IQOS brand.
Conclusion
Unlike traditional cigarettes, with IQOS, UAE smokers have a better choice for reducing their exposure to harmful chemicals. It’s not without risk, but for adults who would otherwise continue smoking, transitioning to a heat-not-burn product like IQOS may be a better option.
Always purchase real devices and HEETS from authorized Online sellers Like Terea Dubai in the U.A.E. & keep up-to-date with what works for you.
FAQs
Is IQOS completely safe?
No. IQOS reduces exposure to some harmful chemicals but is not safe.
Can I quit smoking with IQOS?
IQOS is not risk-free, and any use under the current authorization will not result in FDA re Reach for tried methods like nicotine patches, therapy, or quitlines.
Is IQOS the same as vaping?
No. IQOS heats tobacco that’s real; vapes use nicotine liquids. Both differ from burning cigarettes.
Does IQOS smell like cigarettes?
It leaves a sweeter tobacco smell — less second-hand stinking of smoke.
Where is IQOS legal?
It is illegal to bring in IQOS into the UAE except through licensed re-sellers and should meet ESMA standards.